How to Leverage AI Without Erasing Your Expertise

Episode 552 | Host: Emilie Aries | Guest: Shira Fine

The best way to keep AI from taking your job might be to make it work for you.

Is AI a source of unlimited potential or the destruction of work as we know it? As women, do we need to be embracing AI wholeheartedly to keep up (and keep our jobs) or should we avoid it at all costs? As is usually the case, the answers to these important, timely questions seem to fall somewhere in the middle. Communications pro Shira Fine joins me to share her take on how we can experiment with AI without erasing our experience and expertise, especially as women facing a world in constant technological upheaval.

Beyond the prompt: integrating AI workflows

After launching her own communications agency five years ago, Shira has prioritized experimenting with AI to figure out how it can serve her best. For those who are setting up their first-ever account with Claude or ChatGPT or any of the other chatbots out there, she recommends following a Good, Better, Best approach.

The first step is to just start prompting. Ask the bot a question, get an answer. Don’t be afraid to use Claude like a Google search while you build some level of comfort. From there, you can transition to “better” with projects. By inputting details about your experience and role, you can create a database from which the bot will pull to assist you in something ongoing, whether that’s news aggregation, email triage, or meal planning.

Finally, “best” looks like building. It’s up to you whether you play around with coding to erect a custom CMS that works perfectly for your needs or you turn to a program like Cowork to develop the most ideal personal assistant. Either way, offloading to AI the rote, menial tasks that demand the biggest mental load is where you really cross the threshold into making AI an essential tool.

The question of privacy and intimidation

The thing is, those “better” and “best” steps require providing an AI tool with a lot of personal or proprietary business information, and many of us are understandably hesitant to share this kind of data with Big Tech. They’re right to be, Shira acknowledges, but there’s a difference between caution and staunch avoidance. 

First off, Shira stresses the importance of paying for a subscription if you’re planning to use AI for anything more than asking the odd question. If paying for a pro account, some AI features allow you to ramp up the privacy settings and include options that won’t train the AI based on your inputs, preventing your interactions from training the machine. The way things are going, Shira predicts that it won’t be long before the average user has no more cause to be concerned about privacy with AI tools than they are about privacy in Google Workplace. Ultimately, though, if you’re uncomfortable putting personal data into Claude, there are plenty of other ways to make use of AI.

When it comes to intimidation and feeling like we’re “falling behind”, Shira takes the hard line: it’s a learning curve, like any other new technology, and the only way to get around the curve is to get in the race. Furthermore, newcomers to the AI space need to stop assuming everyone else knows more than them. We’re all learning. One of the great things about chatbots is that you can ask them directly how best to use them; you can command them to ask you questions that will help them help you. Diving in and playing reveals just how accessible these tools really are.

None of this means Shira is discounting the phenomenon I outlined in Episode 540, The Double Disadvantage: AI, Women, and the Future of Work. The issues of AI eating away at the jobs most often held by women isn’t just fearmongering. But Shira has spent her career in PR, and she also illuminates an important but unspoken fact: telling the world (and your investors) that a mass layoff is due to replacing human jobs with AI plays a whole lot better in the media than admitting you’re being hit hard by the economic downturn and have to slash departments to keep the doors open. In other words: don’t believe everything you hear about AI’s ability to steal your job.

It’s not cheating

A lot of women are hesitant to dive into AI assistance because offloading any amount of the work assigned to them feels like cheating; I got into this in Episode 546, The Hidden Force Keeping Women from Using AI. Women have always had to work harder than men to prove their worth. It’s understandable that not being able to show our work, even the nitty-gritty stuff at the base of the project, feels like slacking off or selling out.

Shira likens using AI tools to using a calculator or a formula in Excel. Sure, AI can pick up the repeated tasks that take your time and energy but not much brainpower. That doesn’t diminish the work you put into a project. Rather, it lets you focus your time and energy on the parts that make you irreplaceable: your years of experience, strategic thinking chops, ability to read a room, and the people skills that enable you to build stronger teams and revenues.

Some of this worry comes from professionals just copy/pasting whatever AI pumps out, but Shira reminds us that’s not how successful people do it. Just like you’d never ship an email penned by a junior copywriter straight off to your firm’s most important client, you go into a chatbot relationship with eyes open. The output may never be more than 80% there; finalizing it still takes your human mind, voice, and expertise.

Shira acknowledges all the downfalls contingent with this AI revolution, from environmental impacts and job displacement to autonomous weapons and the looming threat of human redundancy. But a lot of smart people in significant organizations are working hard to build regulations that keep people paying attention and keep these risks in check. 

She’s unapologetically optimistic about the benefits of this technology. The most incredible thing, she says, is how anyone can now use AI to design a boutique solution just for her, something that is optimized to her needs. And that frees up more time for working women to flex our knowledge and showcase our high-level expertise, so we can keep lifting as we climb. 

Where is your head at these days when it comes to AI? What concerns you about the ethics around its widespread adoption, and how are you making use of the benefits? As always, I’d love to keep the conversation going on the Courage Community on Facebook or in our group on LinkedIn.

Related links

LEVEL UP your leadership and
AI skills by leaning into your expertise:

Next
Next

Am I Ready For Retirement?